Plant-based news - February 2025!

1. Rewe Group has announced a bold plant-based protein strategy and is calling for a change in the law! While some investors are stepping back from plant-based food, European retailers are leading the way in protein transformation. Will other supermarket giants follow? 🌍

2. Planted is growing! 🌱 The Swiss plant-based pioneer is looking for passionate people to join their team. With a new production facility opening in Memmingen, they have 18 job openings in different departments. Exciting times for the industry! 💪See more: https://careers.eatplanted.com/jobs

3. Dream Farm has partnered with Gruppo DAC, bringing their plant-based cheese alternatives to restaurants, pizzerias, hotels, and cafés! 🍕

4. Lidl Netherlands has revamped its plant-based range! 🛒 The retailer has improved taste and nutrition while introducing eco-friendly packaging. By 2030, 60% of their protein offering will be plant-based. A big step toward a sustainable future! 🌱♻️

5. Moving Mountains is now available at Waitrose! 🍔 Their crispy, golden plant-based chicken burger is hitting the shelves, offering an easy and delicious vegan option. Have you tried it yet?

6. GREENFORCE is turning up the heat with a new ad campaign! 🔥 “Heiß geliebt” focuses on flavor, fun, and plant-based indulgence. Their vegan ham alternative is taking classic comfort foods like ham & cheese toasties and Hawaiian pizza to the next level! 😶‍🌫️🍍Link to video: [click]

7. Joe Hill reports: Allplants has been acquired by Deliciously Ella! 🌱 The well-known plant-based brand is now part of Ella Mills’ expanding empire, creating a “new natural plant-based powerhouse.” What a move for the industry! 🚀See post on LinkedIn: [click]

8. A Michelin star for plant-based cuisine! ⭐ Plates London has become the first fully plant-based restaurant in the UK to receive the prestigious award. Proof that plant-based dining is all about taste, creativity, and innovation! 🍽

9. Odd Burgers is expanding its distribution in Alberta. 📈 Their frozen plant-based products, including smash burgers and crispy ChickUn fillets, are now available in 22 Calgary Co-op stores. More accessibility = more plant-based wins! 🌱

10. France legalizes meat-related names for plant-based products! 🥓 Producers can now officially use terms like “sausage” and “ham” for plant-based alternatives. This decision could set a precedent across Europe, making plant-based communication clearer and more consumer-friendly.

11. Gordon Ramsay x Flora 🧈 The world-famous chef has teamed up with Flora Food Group to showcase how easy it is to swap dairy butter for a plant-based alternative. More chefs embracing plant-based options? Yes, please! 👏

Congratulations to all of you!

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