Plant-based news - July 2025!
Retail launches, category milestones, and bold moves shaping the plant-based space this summer
Neggst goes retail: Veronica Garcia Arteaga, PhD and the Neggst team have officially taken their Bites into retail for the first time, now available exclusively at Vegane Fleischerei Berlin. A milestone celebrated with the team – and a strong signal of what’s next for plant-based egg innovation. 
Planted turns six – and opens its biggest site yet: Pascal Bieri and Planted marked their 6th anniversary by cutting the ribbon on a brand-new factory in Memmingen, now their largest and most advanced facility.
Oatly debuts Matcha Latte RTD in the UK: Oatly expands its portfolio with a ready-to-drink Matcha Latte, blending Tencha matcha with Oatly’s signature oat base for a smooth, slightly sweet green tea profile with a hint of vanilla. 
Revo Foods launches “The Kraken” – plant-based octopus: Revo Foods unveils its latest seafood alt: a mycoprotein-based octopus substitute made with algae and rapeseed oils. The texture? Inspired by the real thing. 
Lidl Polska introduces Vemondo High-Protein Puddings: Lidl Polska adds three new SKUs under the Vemondo line: chocolate, chocolate-hazelnut, and caramel puddings, each delivering 10g of protein per 100g.
Netto Germany launches Nusetti cocoa-hazelnut cream: Netto Marken-Discount expands its plant-based private label portfolio with a new Nusetti spread, hitting shelves across Germany. 
Aldi x GREENFORCE BBQ Meatballs: Aldi extends its My Vay line with plant-based BBQ meatballs created in collaboration with Greenforce, made from pea and bean protein. 
BettaFish expands retail reach: Bettafish’s TU-NAH and SAL-NOM products are now listed in 100 Budni stores, marking a significant retail rollout for plant-based seafood.
Good Calories drops a vegan schnitzel with oyster mushrooms: Dobra Kaloria launches a new wheat protein-based schnitzel enhanced with oyster mushrooms – leaning into classic comfort food with a modern plant-based twist.
Alpro Kids hits UK retail: Alpro adds to its KIDS range with chocolate and strawberry soy drinks and vanilla-strawberry plant-based yogurt alternatives. Now available at Asda in the UK.
Which launch feels like the biggest signal for the category? Which one could be a blueprint for your next product? 
Congratulations to all pioneers driving plant-based innovation forward! 
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